east carolina university alumni association

medical field campaign

ECU came to us seeking a solution to aquire new members into the alumni association specifically from the medical field - former nursing and medical students. We landed on a solution to do a highly personalized direct mail, email, and social media campaign. Using a variety of diverse, field specific photos, we personalized them with ECU colors and ECU branding, and then used variable fields to personalize each name making each mailer special.