good sports outdoor outfitters

promotional direct mail piece

Good Sports is an outdoor and sporting goods company that takes pride in the quality of the brands it supplies. In the self-mailing piece below, Good Sports wanted a promotional piece akin to their store catalogues, that also highlighted coupons to persuade customers to step foot in their doors.

The mailer’s winter-focused imagery helps invoke the need for new gear from well-known brands for an enjoyable upcoming season outdoors. Good Sport’s family-friendly values were also emphasized with the brand photography that was selected to be used. Coupled with the provided coupons, and messaging suggesting picking up a bundle of outdoor and sporting goods products for whole family in one stop, the Good Sports direct mailer shows recipients that now the perfect time to shop.

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